Posted on March 9, 2011 by Jake Brennan
At college we have a unit called Creating and Marketing a Musical Product which incorporates exactly what the title implies. We record/mix/master a CD and then we actually go ahead and launch it because why not? That’s what usually happens.
The entire class sat down during a lesson a few weeks ago and unanimously decided to take on the task of marketing and releasing said CD as a group rather than doing it individually. We’re basically forming a record label to release and market the CD through. We’re also putting on a launch gig through this label.
We naturally assigned ourselves roles such as manager, marketing, artwork, banker etc to bring some order to the whole project. I volunteered along with Peter Collins (Everyone’s favourite Aryan) to do the logo designs and artwork. So far Pete has been experimenting with Photoshop and has produced a pretty neat poster (see his blog here) and I myself have produced a potential logo. See what you think!
The name Mutech comes from mashing the course title (Music Technology) together. This was only a name I came up with just to show how the text would be however people liked it and now it’s the label’s name!
